How did it happen that in just ten years we gained so much experience and wisdom that we can now produce Estonia’s most popular non-alcoholic MULL° instead of those first sour and awful ciders?
Check out the timeline to see how we got here and everything we had to go through along the way.
2010
BEGINNING
Martin started making homemade wine and cider in his father’s large, chilly garage.
2011
FIRST HOMEMADE WINES AND CIDERS
To be completely honest, those first homemade wines and ciders were of terrible quality.
Very sour and unpleasant drinks.
2012-2014
YEARS OF EXPERIMENTATION
Lots of books bought from Amazon and elsewhere, and plenty of experimenting… After working through a stack of cider manuals ordered from all over the world and with stubborn persistence, things finally started to take off. Martin slowly began receiving praise, and at events where he sold his drinks, everything was snapped up almost immediately.
2015
IMPORTANT DECISIONS
At the beginning of 2016, Lauri decided to leave his full-time job to spend more time with his family and stay in Estonia. And that’s exactly what he did. But in reality, he dove headfirst into the exciting world of beverage production. At the start of 2015, a partnership was formed and the decision was made to produce a larger batch of craft cider, ready to be boldly introduced to the market.
2015
MAGICAL ORCHARDS
In late autumn, we carefully picked cider apples by hand from old, abandoned kolkhoz orchards, and Triinu from Hiiumaa helped press them into juice. https://triinuounamahl.weebly.com
2016
RESTAURANT RACE
In the spring, CITY CIDER 2015 dry/semi-dry/with strawberry ciders were born. We made them using the facilities and equipment at Raasiku Brewery. The ciders quickly received a warm welcome from retailers (Prisma was the first supermarket chain to put our ciders on the shelves). Restaurants raced to add our ciders to their drink menus—the first being Estonian Burger Factory, the very first place in Estonia serving craft burgers.
2017
BLACK CURRANT CIDER
The first cider made using the traditional method in a champagne bottle was born: City Cider – Black Currant Cider.
2017
BIRTH OF THE FAMOUS VOODOO
The first batch of Voodoo ciders was crafted. Voodoo cider is an Estonian tannic apple cider aged and matured in authentic Jamaican rum barrels. Significantly stronger and more extreme than our other ciders, Voodoo is a drink you either love or hate.
2018
OUR OWN FACTORY
We moved into our very first factory in Tallinn, Nõmme.
2018
MULL°
We started using the registered trademark MULL°
2018 suvi
ALCOHOL-FREE CIDER
In the summer, Estonia’s first alcohol-free cider was created. It is the country’s only true craft cider made entirely from local Estonian apples. The process is a bit tricky, as we take regular cider and gently remove the alcohol, leaving behind a fully authentic-tasting, alcohol-free Estonian cider.
2019
We diligently bottled our creations in our new facility and perfected the drinks. Over the course of a year, we produced just over 100,000 bottles of these extraordinary beverages.
2020
VOODOO REBORN
The VOODOO cider is reborn, this time in a luxurious and festive champagne bottle. We source authentic Jamaican rum barrels, previously used to age strong rum, and let our slightly shy Estonian cider mature in them for 3–4 months—voilà, Voodoo is born. A bold Estonian cider with a subtle hint of genuine Jamaican rum. Not an easy-drinking beverage, but undeniably a gourmand’s favorite.
2020 detsember
WE ARE ONE OF ESTONIA’S LARGEST CRAFT BEVERAGE PRODUCERS
We ended the year on an optimistic note, suddenly realizing that we had become one of Estonia’s largest craft beverage producers, fully in the premium league. Over the year, we experienced surprises and grew to record heights. In our factory, we produced 200,000 bottles. We export to both Finland and Australia.
