Martin, partner, our drinks architect and head of production.
He began making homemade wine and cider in his father’s large garage back in 2010. The first attempts didn’t quite succeed, but after working his way through a stack of cider-making books from around the world—and with a good dose of stubborn persistence—things started to take off. Before long, Martin was already serving his ciders at summer events, where he received unexpectedly warm feedback.
As our master brewer, Martin is dedicated to crafting beverages of quality and character. He is defined by his thoroughness and knowledge-driven approach, always striving to create drinks that are both refined and enjoyable.
Lauri, partner, our sales and marketing lead.
He has never made wine or cider himself, but is inspired by the opportunities that come with showcasing the best of Estonia’s natural gifts. His earlier career in large international companies, both in Estonia and abroad, has given him valuable experience that he now channels into something truly exciting.
Within the Mull-team, Lauri brings a distinctive leadership style together with modern sales and marketing practices. A strong team player, he is characterized by determination, a values-driven mindset, and the ability to connect with people from all walks of life.
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ESTONIAN SPARKLING WINE, ALCOHOL-FREE SPARKLING WINE, CRAFT CIDER
From Estonian fruits you can make delicious cider, sparkling wine and plenty of other exciting drinks. There’s no need to add chemicals, sugar or other nasties that, unfortunately, are still widely used in the beverage industry. We’ve been going strong in this field since 2015.
Under the names MULL° and MULL° NULL you can now find our drinks in every major retail chain in Estonia. We’re also exporting, because demand just keeps on growing… We produce everything in our own factory in Nõmme, Tallinn, using modern technology — and we want to share with you the joy of tasty cider, sparkling wines and alcohol-free drinks.
Our goal is to make high-quality, chemical-free craft beverages that people genuinely enjoy. We believe people are smart enough to drink less, but better. And we cheer for those who don’t drink alcohol at all, yet still want a great drinking experience.
READ WHAT PEOPLE THINK ABOUT OUR PRODUCTS
Kristeli ja Hendrik (Winners of Naabrist Parem 2019)
We did a full-scale family taste test for a celebration and picked our party drink: MULL° NULL, alcohol-free and without added aromas, flavors, or colorings. At first, we couldn’t decide on the taste—just reading the labels, we thought Barbara would be the winner. But when tasting, the Rose with strawberry notes turned out to be a complete surprise, even though we worried it might be too sweet. That worry was clearly unfounded, as even Hendrik gave it his seal of approval.
Hanna Kaljaste
MULL° NULL alcohol-free drinks are a great alternative for the holiday season. The products are free from preservatives and other chemicals. My favorite is Barbara – with its refreshing rhubarb flavor.
Lembe Levo
We’ve been buying and sharing your MULL° drinks ever since they became available at Selver. We have to admit, your drinks just keep getting better and better. Our favorites are the alcohol-free sparkling wines, but when visiting friends, we also bring along sparkling wines and cider. The alcohol-free MULL° NULL Barbara is a brilliant alternative to alcoholic drinks.
Purchasing and Updating Production Equipment
Investment support for the processing and marketing of agricultural products by micro and small enterprises (RDP 2014–2020, Measure 4.2.1). The equipment acquired through this project has helped the company improve efficiency and meet higher quality standards.
Project No. 2021-2027.1.01.23-0259 co-financed by the European Union
Project name: Mapping the shelf life issues of City Cider OÜ’s finished products and potentially extending their shelf life, as well as adding value to Estonian raw materials by developing a series of tonics. Amount: €13,902.
