Kids’ Party Drinks

Kids’ Party Drinks, the best intentions …

And as the story usually goes – to tell it all honestly – it all started in the autumn of 2017. Since all three of the company’s partners had little kids at the time, we decided enough was enough. Those so-called “kids’ champagnes” (a terrible name, by the way) filling the shelves were nothing but foreign-made, packed with chemicals, and produced from the lowest-quality concentrated raw materials in the world. Horror, cubed!

So we rolled up our sleeves. We decided to make children’s party drinks from Estonian ingredients – berry-rich, made from real juice, unrefined sugar, and crafted semi-dry.

We produced 5,000 bottles of one drink and 5,000 of another. Blueberries, raspberries, strawberries, apple juice, rhubarb juice… We were thrilled. Labels were ordered from the print house, and we were ready for a big success.

Until… the final lab analysis revealed that during fermentation, our winemaker Martin had accidentally left just a trace of residual alcohol in the batch. A work accident, oh dear…

By law, we could have still launched the drinks on the market. But when we asked ourselves, “Would you serve this to your little daughter or son?” the answer was clear – No go!

MULL° kids’ party drinks – healthy and truly delicious

For a while, the enthusiasm to try making kids’ party drinks again simply faded.

But three years later, looking at the store shelves – still filled with those awful, chemical- and sugar-packed monstrosities – we just couldn’t stay on the sidelines any longer.

We took children’s preferences into account, listened carefully to parents, tested different recipes, sugar levels, and all sorts of other details for a whole year. And then… ta-daa-ta-daaa-ta-daaaaa – dear, loving, and caring parents – please give a warm welcome to MERERÖÖVLI AARE and ÜKSSARVIKU UNISTUS.

MULL° and Kids’ Cooking School Summer Special!

A cool birthday party for kids

Laste Kokakool Kids’ Cooking School operates in Rannamõisa, Harju County, offering cooking classes for children, organizing beekeeping and cooking camps, creating video tutorials that allow kids to truly learn cooking independently, and hosting unforgettable birthday parties with experienced instructors.

For every birthday party held this summer at Laste Kokakool home in Rannamõisa, the school will add to the table 2 bottles of MullDrinks kids’ party drink: Mereröövli Aare or Ükssarviku Unistus.

Congratulations once again, caring parents!
Here are clean, berry-rich, additive-free Estonian drinks for your children. We haven’t added any preservatives, artificial aromas, or flavorings. For taste, we’ve used just a little unrefined cane sugar – and a whole lot of love.

By the way, if you’re planning a party, our partner for party supplies is peopood.ee. On their website, you can order absolutely everything you need for an amazing celebration. Check it out here: https://peopood.ee/tooted/peotarvikud-ja-dekoratsioonid/

PS! You can also find MULL° kids’ party drinks at peopood.ee.

And if you’re looking for great ideas for what to serve on the kids’ party table, the Kids Cooking Shool website is full of excellent recipes. You can even cook up the party menu together with your child!

Of course, you can also buy our kids’ party drinks from our own webshop – as part of a mixed box that you can put together yourself from all our drinks.

MULL° is available in stores all across Estonia.

Where to buy MULL° in Estonia?

MULL° drinks have become a popular brand. We stand for high quality, an excellent taste experience, and availability. But what does this availability actually mean?

It means that if we were tinkering with producing our drinks at our factory in Männiku and you couldn’t find our drinks in your local store, it wouldn’t really make much sense… That’s why we’ve made it our mission to ensure that our drinks are available in every store across Estonia. You can find our drinks in all major chain stores, for example: Selver, Rimi, COOP, Prisma, Maxima, Grossi stores, Stockmann, Kaubamaja, and more.

By the way, at the beginning of our journey, Prisma was the first major grocery chain to trust us and proudly put our ciders on their shelves.

Where to find MULL°?

Typically, our different products are located in various spots in stores, not all together on the same shelf.

The popular MULL° NULL series of non-alcoholic drinks in champagne-style bottles can be found on the shelf labeled NON-ALCOHOLIC DRINKS. This shelf or section is usually near or next to the alcoholic beverages.

Sparkling wines are easier to find – you’ll find them with the other sparkling wines. The new and especially tasty rhubarb wine is located on the white wine shelf.

Ciders are placed together with other ciders, usually near the beer section.

MULL° is also conveniently available in store online shops.

And of course, our drinks are always available in our web shop. We deliver them anywhere in Estonia, exactly where you want.

MULL° DRINKS ARE AVAILABLE ALL OVER ESTONIA

Who Do We Support?

Just like many people have their quirks, some companies do too. And honestly, those quirks are pretty cool—both in people and in businesses.
We’ve got quite a few ourselves, but our most serious one is this: we’re big fans of WOMEN and we truly believe in the ventures they create.

That doesn’t strictly mean we never support projects led by men… but well, if we’re being honest—yeah, it kind of does 🙂

We often get asked for support, and whenever it feels like a good fit, we’re happy to back projects—sometimes with our time, sometimes with our drinks.

For example, we recently supported the Women’s Kickboxing Academy celebrations with our alcohol-free drinks.

We’ve also repeatedly contributed to the success of the Estonian Secretaries’ Annual Conference, backed the Kohin Community (empowering events for WOMEN), and sent drinks to various fashion and design brand events. On top of that, we’re the main sponsor of the TV3 & Buduaar event “Win Your Dream Wedding.”

WHY do we support ONLY women?

So why do we support women in particular?
Because women are awesome! They get things done! Seriously. Cross our hearts—no jokes here.

If there were more women in decision-making roles, shaping the course of the world, we’re convinced it would be a much better place…

Women have that special x-factor, that unique strength. Out of our own team, two are women—so we’re not quite at perfect balance yet, but we’re working towards it. In the meantime, we’re proud to support inspiring, driven, smart, and determined women and the initiatives they lead.

We’re genuinely proud of these incredible women and happy whenever we can contribute to the success of their ventures.

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Our secrets on a timeline

How did it happen that in just ten years we gained so much experience and wisdom that we can now produce Estonia’s most popular non-alcoholic MULL° instead of those first sour and awful ciders?
Check out the timeline to see how we got here and everything we had to go through along the way.

2010

BEGINNING
Martin started making homemade wine and cider in his father’s large, chilly garage.

2011

FIRST HOMEMADE WINES AND CIDERS
To be completely honest, those first homemade wines and ciders were of terrible quality. Very sour and unpleasant drinks.

2012-2014

YEARS OF EXPERIMENTATION
Lots of books bought from Amazon and elsewhere, and plenty of experimenting… After working through a stack of cider manuals ordered from all over the world and with stubborn persistence, things finally started to take off. Martin slowly began receiving praise, and at events where he sold his drinks, everything was snapped up almost immediately.

2015

IMPORTANT DECISIONS
At the beginning of 2016, Lauri decided to leave his full-time job to spend more time with his family and stay in Estonia. And that’s exactly what he did. But in reality, he dove headfirst into the exciting world of beverage production. At the start of 2015, a partnership was formed and the decision was made to produce a larger batch of craft cider, ready to be boldly introduced to the market.

2015

MAGICAL ORCHARDS
In late autumn, we carefully picked cider apples by hand from old, abandoned kolkhoz orchards, and Triinu from Hiiumaa helped press them into juice. https://triinuounamahl.weebly.com

2016

RESTAURANT RACE
In the spring, CITY CIDER 2015 dry/semi-dry/with strawberry ciders were born. We made them using the facilities and equipment at Raasiku Brewery. The ciders quickly received a warm welcome from retailers (Prisma was the first supermarket chain to put our ciders on the shelves). Restaurants raced to add our ciders to their drink menus—the first being Estonian Burger Factory, the very first place in Estonia serving craft burgers.

2017

BLACK CURRANT CIDER
The first cider made using the traditional method in a champagne bottle was born: City Cider – Black Currant Cider.

2017

BIRTH OF THE FAMOUS VOODOO
The first batch of Voodoo ciders was crafted. Voodoo cider is an Estonian tannic apple cider aged and matured in authentic Jamaican rum barrels. Significantly stronger and more extreme than our other ciders, Voodoo is a drink you either love or hate.

2018

OUR OWN FACTORY
We moved into our very first factory in Tallinn, Nõmme.

2018

MULL°
We started using the registered trademark MULL°

2018 suvi

ALCOHOL-FREE CIDER
In the summer, Estonia’s first alcohol-free cider was created. It is the country’s only true craft cider made entirely from local Estonian apples. The process is a bit tricky, as we take regular cider and gently remove the alcohol, leaving behind a fully authentic-tasting, alcohol-free Estonian cider.

2019

We diligently bottled our creations in our new facility and perfected the drinks. Over the course of a year, we produced just over 100,000 bottles of these extraordinary beverages.

2020

VOODOO REBORN
The VOODOO cider is reborn, this time in a luxurious and festive champagne bottle. We source authentic Jamaican rum barrels, previously used to age strong rum, and let our slightly shy Estonian cider mature in them for 3–4 months—voilà, Voodoo is born. A bold Estonian cider with a subtle hint of genuine Jamaican rum. Not an easy-drinking beverage, but undeniably a gourmand’s favorite.

2020 detsember

WE ARE ONE OF ESTONIA’S LARGEST CRAFT BEVERAGE PRODUCERS
We ended the year on an optimistic note, suddenly realizing that we had become one of Estonia’s largest craft beverage producers, fully in the premium league. Over the year, we experienced surprises and grew to record heights. In our factory, we produced 200,000 bottles. We export to both Finland and Australia.

Why is craft cider good for you?

Estonian craft cider – what is it?

The history of Estonian craft cider and cider-making is quite fascinating. By the beginning of 2015, when we finally mustered the courage and made the definitive decision to start producing Estonian cider, it was clear that we wouldn’t be the first. Rumors were circulating that Jaanihanso was already close to creating some kind of factory-style operation, and reportedly, the first bottles were already waiting to hit the shelves. Well, what could we do… We got in touch with Alvar and visited Jaanihanso in Pärnumaa. We exchanged lessons on cider-making, listened to his story, picked up some of the best ingredients, and drove back to Tallinn with a clear understanding: we were soon going to become cider makers in Estonia!

Craft cider is Estonia’s pride.

The juice needed for craft cider can only be made in Estonia once a year—when the local red-cheeked apples are ripe in late autumn.

The best cider apples, however, are actually small, tart, stubborn little fellows that aren’t suitable for eating. Luckily, by early November, plenty of these apples can be found scattered under trees across Estonia.

MULL° ciders are free from chemicals and contain only minimal residual sugar. Today, they come in both smaller bottles and elegant champagne-style bottles.

Craft Ciders in Estonia

More and more people now hear the word “cider” and think of MULL°, Jaanihanso, or some cool local estate crafting their own quality home-made cider.

Increasingly, people are realizing that 100% apple juice, naturally fermented and nearly sugar-free (and, by the way, delicious) is not only sensible but genuinely awesome in moderation.

More and more, instead of grabbing imported prosecco or cava from the store, folks are reaching for Estonian “prosecco.” And what’s really great is that young people tend to prefer alcohol-free cider over alcoholic versions.

Why is craft cider good for you?

The word “cider” is used only for beverages fermented from apple juice. So, a classic cider is an alcoholic drink made from apples, specifically apple juice.

The taste of craft cider depends mostly on the apples. In Estonia, craft cider is made mainly from eating apples. In Spain, France, and the UK, however, cider is made from special cider apples that are not suitable for eating. In our climate, there is little sun, so the apples tend to be tart with thin skins, making the cider pale yellow in color, light, and fresh in taste.

We usually harvest cider apples only from old, abandoned collective farm orchards, where the only fertilizer for the trees is the lovely cow manure scattered beneath them.

Nothing is added to our cider except 100% apple juice. That said, a warm warning: alcohol can be harmful to your health. We recommend drinking little, but drinking well, with quality and benefit in mind.

Who hasn’t heard the famous English saying, “An apple a day keeps the doctor away”? Here are nine points about the benefits of apples:

Apple is good for:

1. The heart.
Apples don’t contain a huge amount of digestive fiber, but the fiber they do have forms a beneficial combination for health. This helps regulate blood lipids (fats), lowering the risk of heart disease and supporting overall cardiovascular health.

2. Muscles and skin.
Apples contain almost all essential nutrients, including various minerals and vitamins. They are rich in potassium, which is vital for muscle function. Potassium helps regulate water in tissues, keeps blood pressure in check, supports the elimination of excess toxins, and contributes to healthy, glowing skin.

3. Iodine from apple seeds.
When apples are pressed for juice, crushed seeds release their nutrients into the juice. Apple seeds contain beneficial iodine. You might remember parents encouraging you to eat those bitter seeds—turns out, there’s a good reason!

4. Better sleep.
For sleep problems, eating one unpeeled apple in the evening can help. Apples promote better sleep by keeping blood sugar levels stable overnight. They also help maintain healthy blood pressure while you rest.

A Gourmet’s Delight VOODOO

VOODOO cider is a special drink in an elegant, festive champagne bottle. It’s not a drink you sip lightly, but it’s an undisputed favorite among gourmets.

We source authentic Jamaican rum barrels, previously used to age strong rum. Then we let slightly timid Estonian cider age in these rum barrels for 3–4 months, and voila – Voodoo is born.

A strong Estonian cider with a subtle note of genuine Jamaican rum. Made from pure Estonian apples harvested in 2019. Rumor has it that Voodoo cures all ailments and diseases, and is timeless and full of magic.

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Why is the alcohol-free MULL° NULL so popular?

Non-alcoholic sparkling drinks

Non-alcoholic sparkling MULL° NULL is a semi-dry, delightfully fizzy drink in an elegant champagne bottle—Estonia’s confident adults’ top choice. A party hit: chemical-free, incredibly tasty, and supremely stylish, with flavors perfectly intertwined. Made from Estonia’s vibrant rhubarb, real Estonian apples, strawberries, raspberries, and blueberries. No preservatives, aromas, or flavorings added. Vegan-friendly. It’s such a good drink that you might almost say the only thing it’s missing is alcohol.

The best non-alcoholic sparklings for the confident adults

We can confidently say that the non-alcoholic Barbara, Rose, and Blush are Estonia’s most popular alcohol-free drinks.

Perfect companions for the dinner table for those confident enough to skip the alcohol. Summer superstars at weddings, public receptions, office parties, birthday celebrations, and garden parties. Winter hits in corporate gift packs and year-end festivities.

Why is MULL° ZERO so popular?

COLOR. People have told us that these drinks captivate with their stunning, natural color, achieved without any chemicals—just pure rhubarb juice.
FLAVOR. Pure and wonderfully delicious, crafted from Estonia’s finest rhubarb, apples, strawberries, raspberries, and blueberries.
STYLE. Housed in elegant, luxurious champagne bottles, these lightly sparkling drinks bring joy and sophistication.

The motto for this series of drinks is simple: “If you love it, we love it too.” And that’s just how it is.

Non-alcoholic sparkling drinks - for the confident adults

MULL° ZERO non-alcoholic Barbara is our bestseller. This drink is made primarily from rhubarb juice with 1% beneficial aronia juice. Why 1% aronia? Because we want the drink to have a pleasant pink hue, and since we don’t use food colorings (read: chemicals), the only way to naturally color the drink is through the ingredients themselves.

MULL° ZERO non-alcoholic Rose is a hugely popular drink. It features a well-balanced blend of apple, rhubarb, and strawberry juices. The real juice content is 50%, with the rest being water to balance the drink. It’s not sweet, still semi-dry, and in the glass it shows a gorgeous pink-red shade, fitting perfectly into any setting or social gathering.

MULL° ZERO non-alcoholic Blush contains 30% apple juice, 10% blueberry juice, 10% raspberry juice, and 5% quince juice—55% pure, vitamin-rich juice in total. At a trade fair in China, locals described it as a “vitamin bomb.” Its color is a lovely purple-red, making it ideal for the vitamin-poor winter months in a wine glass, perfect for confident adults.

RHUBARB—THE PARTY HIT!

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What Can Be Used to Make the Best Sparkling Wine in Estonia?

Sparkling Wine

Sparkling wine is a luxuriously fizzy, bubbly drink that has always been a classic companion for good company. You know that special feeling—when friends are gathered together or you’re sharing a moment with your loved one, and a beautiful bottle of sparkling wine is opened for a toast. The magic of sparkling wine lies in the bubbles: the carbon dioxide released from the bottle and dancing in the glass is what makes it so unique.

What’s truly delightful is that sparkling wines made in Estonia compete very successfully with the world’s most popular Proseccos and Cavas. How is that even possible? The secret lies in Estonia’s treasure trove of local fruits and berries, which are absolutely perfect for fermentation into sparkling wine. All it takes is open-mindedness, a little skill, and of course—a touch of luck.

Sparkling Wine – How Is It Made?

There are many ways to make sparkling wine. At MULL°, our goal is to craft natural, chemical-free drinks that people genuinely enjoy. Naturally, we don’t use any artificial aromas, colors, or additives in our process. All our drinks are either dry or semi-dry, and always delightfully bubbly.

Everything we create is made in harmony with nature. It’s the local Estonian ingredients that make our sparkling wines taste so uniquely special. By doing so, we celebrate everything our land has to offer and support local apple and berry growers.

That’s how we achieve sparkling wines with pure, crisp, and honest flavors—featuring striking rhubarb, bold raspberry, sweet strawberry, and delicate apple. In recent years, rhubarb has become the most popular ingredient of them all.

Rhubarb and Rhubarb Sparkling Wine are truly the Queen of Estonian Sparkling Wines

Rhubarb is not called the Queen of Estonian gardens for nothing. You know it well—rhubarb is the very first to poke its head through the soil in spring, unbothered by chilly nights and unashamed of its bold, lush presence. Making sparkling wine from rhubarb is an exciting process that has more than proven itself. A delicately pink hue, cheerful bubbles, and a joyful mood are always guaranteed.

Did you know that we produce over 25,000 bottles of rhubarb sparkling wine every year? Besides our fans here in Estonia, we also have passionate followers abroad, which is why we export our wines to several countries—the furthest so far being Australia.

And here’s something special: in addition to our classic pink rhubarb sparkling wine, we’ve also started crafting a white rhubarb edition. This one is made from lighter rhubarb stalks, giving the wine a pale, elegant color reminiscent of white wine.

Alongside our hugely popular MULL° Rhubarb sparkling wine, we also create Fresca, a sparkling strawberry wine, and Scandalous Raspberry, a sparkling raspberry wine born in collaboration with the magazine Kroonika.

Strawberry = MULL° Strawberry Sparkling Wine FRESCA

For the Strawberry Sparkling Wine FRESCA, people often think it’s a sweet sparkling wine. Totally wrong! FRESCA is semi-sweet—in other words, actually semi-dry. We crafted it in the summer of 2020, back when the government was giving strawberry growers a hard time. Remember that story? What’s also important is that Estonian strawberries really taste like strawberries—they have the real aroma, flavor, and perfect natural sweetness.So, Strawberry Sparkling Wine FRESCA is our way of supporting and honoring all the hardworking Estonian farmers and berry growers, our partners across the country, and to bring joy to all of you. Keywords: fresh, chemical-free, sunshine, women, strawberries, semi-dry, and of course, vegan-friendly.

Raspberry = MULL° Scandalous Raspberry

Scandalous Raspberry was born in 2020, when Kroonika magazine and Ekspress Grupp asked us to create a festive and delightful sparkling wine they could pour in streams at their glamorous events. The result was so good that we decided to ask Selver and Rimi to put it on their sparkling wine shelves, so everyone could get a taste of the scandal we bottled. This raspberry sparkling wine is semi-dry and a wonderfully light, summery, and celebratory drink. As far as we know, the young lady with bare legs on the label hasn’t stopped any men from putting it in their shopping cart—but of course, it’s absolutely a favorite among our beloved women.

MULL° sparkling wines can be ordered through our online store, and they are also available in stores all across Estonia. Good news – we offer a SUPER-FAST EXPRESS service! If you place an order in our online store between 9:00 AM and 5:00 PM, the courier will deliver it within 1 hour in Tallinn!

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Estonian craft cider. How is our cider made?

Cider Production

To make cider, you need natural apple juice, which makes the very first and most important step the careful selection of apples. The apples used for cider must be fresh, grown as naturally as possible, and properly ripe. These principles are strictly followed in the production of MULL° ciders. Unfortunately, not every apple can make good cider.

It’s crucial that the apple has the right balance of natural acidity, sugars, tannins, and aromatic compounds. Sugar provides the alcohol, acidity gives freshness, tannins contribute the body reminiscent of red wine, and aromatic compounds add unique character. These qualities depend on the apple variety, the growing region, and cultivation methods.

Cider-Making Traditions

In traditional cider-producing regions like England and France, the climate is milder than in Estonia. As a result, the apples there are sweeter, less acidic, and contain more tannins. Over decades and even centuries, specific apple varieties have been cultivated for cider production in these regions. Estonia, however, does not yet have a fully established cider culture, which leaves more room for experimentation. MULL° has made it its mission to help create and popularize Estonia’s cider culture.

There is practically no single apple variety with all the ideal characteristics for cider production. That’s why different apple varieties are blended to achieve a balanced and complex taste. In making our ciders, we use over ten carefully selected apple varieties, so a particular bottle may contain a mix of Antonovka, Auksis, Kuldrenett, Cortland, and more.

Making MULL° Cider

Of course, to make cider, you first need to extract juice from the apples. Many of us probably spent chilly autumn evenings in the countryside at our grandmother’s, crushing apples and pressing out the juice. Making cider juice isn’t much different from that. Nowadays, there are various machines to make this process easier, but it wasn’t always so simple. The very effort required to get juice from apples is one reason cider doesn’t have as long a history and tradition as grape wine. Depending on the variety, one kilogram of apples yields about 0.5–0.7 liters of juice.

Cider is made from apple juice through fermentation, and the “main culprit” in this process is the yeast living in the juice. If your juice is in a jar at home, you might notice the lid “puffing up” on a three-liter jar—this is a sign that the yeast is active, especially if the juice hasn’t been sufficiently pasteurized. The yeast multiplies and consumes the sugar, producing alcohol, CO₂, and other compounds. Roughly, one gram of sugar creates about half a gram of alcohol and an equal amount of CO₂.

However, fermentation doesn’t always turn juice into a tasty cider on its own. To achieve consistent results, most cider makers use cultured yeast, which eliminates unwanted microorganisms and ensures healthy fermentation.

Cider makers generally follow one of two approaches: some prefer spontaneous fermentation (wild yeast), while others use controlled fermentation with cultured yeast. The fermentation process can take anywhere from a week to several months, depending on temperature and juice characteristics. The highest-quality cider comes from slow, steady fermentation in a cool environment. Fermentation ends when all the sugar in the juice has converted into alcohol.

How do you turn cloudy, fermented apple juice into a high-quality cider that’s lightly sweet, bubbly, and clear?

There are several methods for this. The most traditional is the methode champenoise, where the raw cider is bottled into 0.75 L bottles and allowed to ferment again with a little sugar and yeast. The fermentation produces CO₂ in the bottle, but also leaves behind sediment. To remove this, the bottles are placed upside down on special pupitre racks and gradually rotated and tilted over several weeks so that the sediment collects near the bottle’s neck. Then the necks are frozen, and the frozen sediment is removed along with the leftover fermentation byproducts.

Sugar is added to the cider remaining in the bottle if a sweeter drink is desired, along with any necessary preservatives, and the bottle is sealed with a mushroom-shaped cork. This is the traditional method used for making Champagne and cider, especially in France, for hundreds of years.

The second, more common method is the charmat method, where raw cider is fermented again with a little sugar and yeast in a large stainless steel tank. After several weeks of natural fermentation, the naturally carbonated cider is filtered under pressure, sweetened to taste, and bottled. This results in a crystal-clear cider with a clean, fresh flavor.

Just like wine, cider develops its best qualities after several months of aging.

And then… all that’s left is to enjoy!

The Cider Apples Ripening Film 2016

Good cider-making doesn’t start in the cidery – it begins in the orchard. A dedicated cider maker spends their autumn among the apple trees. Estonian craft cider is special because it can only be made in limited quantities – apples ripen just once a year.
Check out these beautiful shots and clips from Estonian apple orchards.